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One of my favourite CRM emails this week came from Amazon Music and it didn’t include a discount, a promo code, or a countdown timer screaming “LAST CHANCE!!!”.

January is when revenue anxiety quietly shows up in the inbox. Sales are soft. Targets haven’t moved. So the instinct is familiar: “Let’s push harder.”

I wrote a post a few days ago about how important it is for brands to take advantage of each moment, to recognise and reward members by tier (recognition of value and loyalty to a brand)

BFCM is over, you see an email from Legal. ACMA Complaints Received. Sound familiar?

Recently I saw that THE ICONIC launched a very cute activation in Melbourne; the Front Row Christmas Pop-Up with free coffee, cannoli and gifts. And as someone who has proudly worn the ICONIC lanyard… I love a good brand moment, it really ‘got me looking.’

’m a huge believer in customer loyalty (and the beautiful data that comes with it). Great loyalty propositions help businesses make smarter, data-led decisions and deliver real value for customers.

You probably know the old saying: “you can manage what you can measure.” The same goes for CRM

I see so many brands send out emails filled with large (and often beautiful) imagery but with no clear purpose for the audience.

It feels like Black Friday gets earlier every year…I’ve already noticed several smaller retailers going live with “Black Friday” sales, even before Halloween!

Opened up Facebook Marketplace this morning and was greeted with ads from two familiar faces; my former employers MYER and THE ICONIC

It still surprises me how often large organisations under utilise the customer data available to them, whether it’s missed opportunities in driving incremental sales and/or customer engagement; or missed opportunities to use it to prevent simple, avoidable mistakes

Another major retailer refreshing its loyalty proposition right before peak — this time, MYER one (still close to my heart)…

Andrew Goldstein (THE ICONIC), Jaimi Farrey (Hanesbrands Inc.), Stefani Pandovski (TerryWhite Chemmart), and Laura Grenfell (Telstra Plus) will unpack what’s new in retail and how to use the latest tools and tech—from campaign apps to gamification—to run standout campaigns that complement your broader loyalty strategy.