Services Offered
CRM Program Audit
Establish what is and what isn't working as part of your CRM program
CRM Strategy & Roadmap
Defining what CRM should be doing for your business and preparing a strategy (in conjunction with your business stakeholders) to achieve the agreed customer and commercial outcomes
Lifecycle Marketing & Automation
Designing journeys that drive repeat behaviour - where CRM becomes a revenue engine rather than a broadcast channel. Includes building core lifecycle journeys, behaviour and event based triggered automations, cross-channel orchestration, personalisation frameworks, loyalty lifecycle communications
Loyalty & Retention Strategy
Building loyalty customers actually value - working with stakeholders to build customer value propositions and benefits accompanied with a loyalty communication strategy to keep your loyalty program top-of-mind
CRM Implementation & Enablement
Turning strategy into a working CRM foundation - CRM platform setup & configuration, event tracking & data ingestion, attribute & profile schema strategy, template development, consent management & delivery fundamentals
Data, Measurements & Optimisation
Understanding what's working, what isn't and why and improving it