Some noteworthy results I've achieved

• Decreased unsubscribes by up to 50%

• Generated $15m in incremental sales from CRM related vouchers and incentives in a 3-month period

• Increased channel efficiencies by up to 150%

• Increased average click through rates by up to 80%

• Launched new ‘ways of working’ to improve CRM resource efficiencies

• Achieved record breaking Black Friday & Cyber Monday Sales (lift above control and an increase in the overall uplift in sales YoY)

• Saved organisations significant budget by optimising CRM platform usage and communication execution

• Launched new loyalty offer mechanism, better attributing offer performance to overall sales and engagement

• Increased incremental sales from CRM optimisation initiative which contributed (on average) 20% of total sales attributed from CRM

• Deliver personalisation and dynamic content – strategy and execution

• Delivered strategic customer segments which saw an increase in activity from new customers, extra spend from engaged and a re-engagement of between 5% to 10% of dormant and lapsed customers

• Increased incremental sales from CRM activity for one retail brand by over 45% YoY

• Involved with the re-launch of a major retail loyalty program – included program design and supporting communications