Some noteworthy results I've achieved

• Decreased unsubscribes by up to 50% through smarter targeting and more robust customer contact strategies

• Generated $15m in incremental sales from segmented based voucher offers in a 3-month period

• Increased channel efficiencies (looking at incremental sales driven compared with channel costs) by up to 150%

• Increased average click through rates by up to 80% through the implementation of a content strategy

• Launched new processes to significantly improve resource efficiencies and campaign development time

• Achieved record breaking Black Friday & Cyber Monday Sales year on year (looking at incremental sales and an increase in the overall uplift in sales YoY)

• Saved organisations significant budget by optimising CRM platform usage and communication execution

• Launched new loyalty offer mechanisms, better attributing offer performance to overall sales and engagement

• Increased incremental sales generated from campaign optimisation initiatives which contributed (on average) 20% of total sales attributed directly from CRM

• Delivered personalisation and dynamic content From strategy development to execution

• Delivered strategic customer segments which saw an increase in activity from new customers, extra spend from engaged and a re-engagement of between 5% to 10% of dormant and lapsed customers

• Increased incremental sales from CRM activity for one retail brand by over 45% YoY through the introduction of better targeting and new on-going customer journeys

• Involved with the re-launch of a major retail loyalty program – included program design and supporting communications